Our Team

Supporting 4Front’s initiatives is a strong management team that brings to the table expertise honed in the fields of finance, real estate, manufacturing, and retail operations. We believe the complementary skill sets are unique in this industry and give us a substantive competitive advantage.

Our Leadership Our Portfolio

Our Leadership

Josh Rosen

CEO

Josh provided seed capital to Kris Krane to form 4Front Advisors in 2011 and joined as a full-time team member in 2014 when 4Front Ventures was formed. Previously, he spent 13 years as an equity analyst and portfolio manager in the financial services industry, during which time he became one of the youngest vice presidents in Credit Suisse’s history. Josh moved into private equity in 2008 because he wanted to have a more meaningful impact on companies.

Kris Krane

Founder & President

Having founded 4Front Advisors in 2011, Kris now serves as president of 4Front Ventures. Prior to forming 4Front, Kris served as director of client services for CannBe, a pioneer in developing best practices within the medical cannabis industry. Kris has dedicated his career to reforming the nation’s misguided drug policies, having served as associate director of NORML from 2000 to 2005 and executive director of Students for Sensible Drug Policy from 2006 to 2009. He currently serves on the National Cannabis Industry Association board of directors.

Vickie Wittie

Chief Financial Officer

Vickie arrived at 4Front after 17 years working for tech startups in finance-related roles. A newcomer to the cannabis industry, she was drawn to the opportunity to join 4Front not only because it fits her passion for working at startups, but also offers her the chance to help build a company with the potential to improve peoples’ quality of life.

Clay Crolius

Controller

As Controller, Clay is responsible for accounting and finance at 4Front. Clay has 20 years of experience in accounting and finance at companies ranging from Fortune 500s to startups. Prior to 4Front, Clay was Controller for a digital marketing agency startup. In addition to accounting and finance, Clay also brings experience in consulting, private equity, retail, consumer products, and real estate. Clay earned a degree in economics and business at UCLA.

Whit Richardson

Director of Communications

Whit leads 4Front Ventures’ communications and marketing efforts. An award-winning business journalist, Whit first joined 4Front to help develop its publishing activities before transitioning into his current role.

Sam Tracy

Director of Business Development

He served on the Students for Sensible Drug Policy’s board of directors from March 2012 to September 2014, chairing the board for the second half of his term, and has advocated for drug policy reform on The Katie Couric Show and in The Huffington Post.